Design Chief created a cinematic visual experience for Coorg Relish, a non-alcoholic beverage inspired by the rich traditions and flavours of Coorg.
The project focused on capturing the character of the region through authentic locations, vibrant visuals and a culturally rooted storytelling approach. From creative direction and production to cinematography and post-production, every element was crafted to connect the product with the warmth, energy and heritage of Coorg.
The result is a visually driven brand story that brings together place, culture, people and product to create a memorable experience around Coorg Relish.